Main Responsibilities of Head of Growth Performance

This role manages the whole acquisition journey, focusing on building strategic growth and marketing campaigns from digital engagement to appointment bookings.

The position oversees a growth marketing team, develops growth roadmaps, and ensures commercial targets align with senior management vision and brand direction.

Duties also include managing partnerships, optimizing digital channels like Meta, Google, and TikTok, and prioritizing data-driven decision making.

Additionally, the job involves coaching the contact center, refining scripts, and ensuring a high rate of conversions for patient appointments.

The candidate is responsible for maintaining efficient workflows and leveraging analytics tools for growth tracking and optimization.

Advantages of the Role

Taking this job gives you full control over marketing budgets, allowing you to impact bottom-line revenue and achieve commercial success directly.

The position provides significant autonomy and a leadership seat close to founders, ideal for decision-makers with strategic vision and hands-on skills.

Potential Downsides

This role demands resilience in high-pressure environments and requires constant adjustment to fast-changing strategies and leadership expectations.

Additionally, the job comes with high accountability for performance, so results must always justify expenses and lead source choices.

Final Verdict

The Head of Growth Performance position is a unique chance for marketers with a founder’s mindset to make an outsized impact. If you value data-driven growth and leadership, this could be your ideal next step.